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Erin O'Rourke, Gail Ma, Ingrid Spiga, Natasha Velkova
6 minute read
An ad that leverages common texting ‘mumisms’ to get kids to reach out to their very own.
An ad that comically hits at the unrealistic pursuit of perfect f------ mothering.
An ad that demonstrates the irrefutable connection between mother and child via social experiment.
An ad that uses rap to playfully paint a very real picture of motherhood and the life that was.
Stereotypes about mothers aren’t just lazy, they’re potentially harmful to your bottom line, especially with Aussie mums making more than 80% of household spending decisions1. Combine that with the fact that more than half of Aussie mums are working mums4, and it’s clear that they’re not only pulling the purse strings, but also filling that purse too – so they need to be treated with respect!
With that in mind, here are four easy ways to take a sledgehammer to those unnecessary stereotypes.