Digital Services

Using our creative and technical abilities we harness our clients' data to fuel their business growth. We help our clients build customer-centric cultures. We leverage our clients' resources to innovate with stunning customer experiences.

Three CX Lavender employees presenting in front of the company

What do you want to achieve?

Customer-centric culture

We synthesise your growth ambitions with a customer-centric strategy

We harness the dimensions of your business and help you create a customer-centric culture

We create enablers that connect your brand with your culture and your staff

We help you express your business vision within frameworks for board-level presentation

•  Growth Strategy  •  Customer Strategy  •  Planning Frameworks  •  Brand & Culture Connectivity  •  Staff Engagement
Seamless connected brand

We help you create a brand narrative that is distinctive and inspirational to your customers and your people

We create beautifully crafted experiences and campaigns that give your brand competitive advantage

We will ensure your brand is expressed meaningfully across all customer touch points

We put your brand everywhere, so it's front-of-mind for both your customers and your prospects

•  Brand Strategy  •  Brand Design  •  Communication Strategy  •  Concept & Campaign Ideas  •  Creative Storytelling  •  Film & Animation  •  Branded Content
Game-changing experience

We examine what your customers are seeking and identify the disconnects that they may be experiencing

We design better customer experiences that deliver to the needs of your customers and reflect the nuances of your brand promise

We design journeys and experiences that combine people and digital experiences so you’re always there for your customers

We create game-changing ideas that make you stand out and give you competitive advantage

•  Design Strategy  •  Customer Research  •  Customer Insights & Visualisation  •  UX & UI Design  •  End-to-End Journeys  •  Experience Ideas  •  Service Innovation  •  Agile In-Housing
Continuous data improvement

We assist you to break down your sea of data into meaningful cohorts which marketers and staff can understand

We help you pinpoint emerging opportunities, trends and unexpected value

We implement strategies that motivate customers to share more information about themselves and their household

We create a more data-informed approach to media and content that will better serve your customers

We assist you to build an accurate CRM database based on your customers' zero and first party data

•  Data Strategy  •  Actionable Personas  •  Customer & Household Preference Management  •  Data Analytics  •  Data Mapping
Optimised digital technologies

We audit your data, systems and processes and ensure that all experiences can be delivered effectively at scale

We engineer an interconnected experience, so that when a customer does something in one place, it is recognised in another

Our technology teams are skilled at integrating and mapping data to complex customer journeys, ensuring a fluid customer experience

We provide management and optimisation services to help you maximise the potential of your marketing automation

•  Technology Advisory  •  CRM & Mar-Tech Optimisation  •  Cloud Modernisation  •  Connected Channels  •  Website & Platform Development  •  Smart Content Creation & Distribution
Highly personal content

We work with your teams to plan your data, enabling development of personal 1:1 journeys

We plan your acquisition and retention objectives into effective programs that drive continual growth and customer satisfaction

Our content teams create useful content that brings your propositions to life

We ensure all your operational and marketing messaging feels timely, consistent and on brand

•  Digital Strategy  •  CRM Strategy  •  Performance Media Strategy  •  Social & Community Engagement  •  Acquisition Creative  •  CRM Creative  •  Agile In-Housing
Improved customer retention

We design and build reward and recognition programs that make your customers feel attached to your brand

We consult with your business areas and deliver loyalty solutions that are ingrained within your business

Your customers will feel recognised and rewarded through every experience

Our Loyalty4 CRM system empowers you to know your customers and engage with them in real time

•  Loyalty Program Strategy & Design  •  Loyalty4 CRM  •  Multi-Channel Connectivity  •  Recognition Scoring  •  Progressive Profiling  •  Data Management  •  Case Management  •  Real Time Reporting
Measurable business growth

We help you create a performance culture by introducing test, learn and reporting procedures within your business

We help establish commercial objectives, KPIs and highly visual, real-time dashboards and reporting

Progressively, results will drive business decisions and emotion will be removed from decision making

Teams will become more focused on customer-centric performance and revenue achievements

•  Test & Learn Strategy  •  Measurement Planning  •  Reporting Framework Design & Build  •  Interactive Data Visualisation  •  Continuous ROI Reporting  •  Presentation-Ready Reports and Commentary

Our partners

Salesforce logo
Adobe logo
Microsoft logo
Kentico logo
Acquia logo
Sitecore logo
Amazon logo
CXTX logo
iab Australia logo
AANA logo
Salesforce logo
Adobe logo
Microsoft logo
Kentico logo
Acquia logo
Sitecore logo
Amazon logo
CXTX logo
iab Australia logo
AANA logo

Our work

The campaign that made a generation more scam savvy

How a new approach to scam education shook young Aussies from their apathy.

Technology that transformed the Audi service experience

How we designed a real-time intelligence platform for Audi to monitor and manage service quality.

Data smarts that redefined how St.George sell credit cards

How a new approach to targeting drove consideration in a declining market.

A platform that helped SMEs unlock a community

How we helped American Express empower small businesses to learn from each other.

A global, game-changing loyalty program

How we built an always-on acquisition, rewards and recognition platform for EB Games that gamers fell in love with.

CX Lavender acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.