CX Lavender is organised by guilds that represent specific skillsets, rather than traditional departments. When you work, it will be in collaboration with people from across the guilds, each bringing with them a unique set of insights and expertise.
The Business Management guild oversees projects from rough concepts through to unstoppable campaigns. They liaise with clients, brief in creatives, and have the management skills to ensure all parties are happy with a project’s end results.
The Strategy guild offers guidance to ensure each project is accomplishing the client’s goals in the most effective way possible. As experts on how customers think and behave, they’re able to distil the core problem in any brief and offer a tailor-made plan for its solution.
The Story guild works across concepting and copy, answering creative briefs by finding and finessing the right words for the job. This could be creating catchy campaign-leading slogans, producing concise email copy, or writing a radio ad to remember.
The Design guild are responsible for brainstorming and executing design solutions for a project. This could be in the form of art direction, creative concepting, or getting on the tools to turn ideas into a vision that meets (or exceeds) the client’s expectations.
The Technology guild handles everything from making apps and websites to creating new, innovative programs. They have the technical skills and innovation to turn the creative team’s vision into a refined, market-ready reality.
The Data guild help Clients break down their oceans of data into meaningful groupings. They pinpoint emerging trends and opportunities. They also implement strategies to learn more about customers and create a more data-informed approach to media and content.
Copywriter Abby shares her unexpected journey from Business Management to Creative.
Art Director Charlie believes creativity isn’t a talent – it’s a practice. Here’s how he exercises it across the agency.
